Tidemark Theatre expands audio accessibility for patrons
Published 1:30 pm Friday, October 2, 2026
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The Tidemark Theatre has introduced a new hybrid assistive listening system to expand audio accessibility for people who are hard of hearing and those experiencing hearing loss.
Developed in partnership with Wavefront Centre for Communication Accessibility and Campbell River Hearing Clinic, the system combines Bettear Wi-Fi and Auracast technologies.
The hybrid approach gives patrons more ways to connect to live performance audio using compatible hearing aids, cochlear implants, earbuds and headphones. Bettear Wi-Fi streams audio through a free smartphone app to Bluetooth-enabled devices, while Auracast can stream directly to Auracast-enabled hearing aids and listening devices without requiring an app.
“The future of accessible listening isn’t one technology, it’s giving people options,” said JoAnn Bentley, director of accessibility services at Wavefront Centre for Communication Accessibility. “By combining Bettear Wi-Fi streaming with emerging Auracast technology, the Tidemark Theatre is creating an inclusive environment that works with the hearing devices people use today while preparing for the future. This hybrid approach allows more patrons to fully engage with live theatre on their own terms.”
The partnership brings together the Tidemark Theatre’s commitment to accessible live performance, Wavefront Centre’s expertise in communication accessibility and assistive listening technology and Campbell River Hearing Clinic’s local hearing care expertise.
The clinic will help patrons connect their hearing aids to the new system and complimentary connection support for community members before attending a performance.
“People don’t stop going to the theatre because they stopped loving it. They stop because they got tired of guessing at the dialogue,” said Martin Jurek, registered hearing instrument practitioner and co-owner of Campbell River Hearing Clinic. “This system puts the sound of the show right in your hearing aids and almost any pair can use it. Working out how, is our job, not yours. Come and see us before the show, whether you’re our client or not and we’ll set you up.”
Supported through Wavefront Centre and made possible through funding from the Slaight Family Foundation’s National Disability Initiative, the project reflects the Tidemark Theatre’s ongoing commitment to creating welcoming, inclusive and accessible theatre experiences that foster community connection and belonging.